A custom iPhone app that reads your enterprise exchange account, to show you your agenda:
JSON has the advantage over SOAP/XML in this case, as the JSON messages are significantly smaller, so less data is sent over the network. JSON is automatically parsed by JavaScript, so has significantly lower CPU usage and is easier to program in a browser environment.
{"key":"someValue"}
<data><key>someValue</key></data>
You have an ITSM system and want it to communicate with your partners' similar ITSM system, so that you and your partner will both be able to see the relevant customer incidents and related CI information in the respective CMBD.
SOAP web services have the advantage here, because partners can access the CMDB web service and pull a lot of information; for example:
All that is required to integrate a partner's system is to do a functional mapping of the fields (for example, to map the “CI identifier” fields of you and your partners' CMDBs).