Cloud Buyers' Requirements Questionnaire : MS: Market Segmentation

 

Objective

Describe the market segments in which your business operates.

MS.1: In which industry sector does your company operate?

Select one or more of the following categories, or provide a more detailed response if you feel that this is appropriate.

Responses

The following industry and super-sector classification is from the Industry Classification Benchmark [3].

Not relevant.

0001 Oil & Gas:

  • Oil & Gas Producers; Oil Equipment, Services & Distribution, Alternative Energy

1000 Basic Materials:

  • Chemicals, Basic Resources

2000 Industrials:

  • Construction & Materials
  • Industrial Goods & Services: Aerospace & Defense; General Industrials; Electronic & Electrical Equipment; Industrial Engineering; Industrial Transportation; Support Services

3000 Consumer Goods:

  • Automobiles & Parts; Food & Beverage
  • Personal & Household Goods: Household Goods & Home Construction; Leisure Goods; Personal Goods (including Consumer Electronics); Tobacco

4000 Health Care:

  • Health Care Equipment & Services; Pharmaceuticals & Biotechnology

5000 Consumer Services:

  • Retail; Media; Travel & Leisure

6000 Telecommunications

7000 Utilities

8000 Financials:

  • Banks; Insurance; Real Estate; Financial Services

9000 Technology:

  • Software & Computer Services: Computer Services; Internet; Software
  • Technology Hardware & Equipment: Computer Hardware; Electronic Office Equipment; Semiconductors; Telecommunications Equipment

Example Responses

  1. Consumer Goods, Consumer Electronics
  2. Technology, Internet

MS.2: In which geographies will the users of the Cloud solution reside?

Select one of the following categories, at the level of detail you feel appropriate in the case of specific geographical areas.

Responses

Not relevant.

Global.

Particular geographic area or areas.

Example Responses

  1. North America and Western Europe
  2. China
  3. European Union

MS.3: In which country will the procurement of the Cloud solution be made?

Select one of the categories from MS.2 at the level of detail you feel appropriate in the case of specific geographical areas.

MS.4: What is the size of your company?

Select one of the following categories, or provide more detail if you feel that this is appropriate.

Responses

Not relevant.

Small:

  • < US$5M annual revenue

Medium:

  • US$5 – 100M annual revenue

Large:

  • > US$100M annual revenue

Example Responses

  1. Medium

 

 

 

 

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