Front Lines
(Originally published in Messaging Magazine, January/February 1999)

Did you know that EMA'99 is just a mere 4 months away? We are planning an incredible program targeted to help you develop a plan now to meet the challenges of the new century. This program will involve planning, strategizing and long-range thinking. EMA'99: Electronic Business: The Marketplace of the Millennium, will help you and your enterprise meet the challenges ahead by bringing you in-depth educational programming, dynamic exhibits, networking opportunities, tutorials and committee meetings—all in one convenient downtown Dallas location.

This year, EMA will lead the industry in "The Great Debate" that will pose the real life questions businesses are asking about messaging systems to make critical decisions. These questions will be posed to representatives from the leaders in messaging, including Lotus, Microsoft, and Netscape. I invite you to find out more by reading Sven James' article featured in this issue. EMA is also pleased to host the extremely popular CIO Roundtable moderated by Walter C. Ulrich, Vice President and Senior Director, Arthur D. Little, Inc.

EMA'99 will also include over 40 exhibitors to show you the latest messaging solutions to help you and your enterprise and 5 concurrent tracks focusing on directories, security/privacy, messaging management, government messaging and Internet Service Providers (ISPs).

On Tuesday, after a day full of quality education, don't miss the Taste of Texas Party. Here you will have the opportunity to relax and socialize with industry colleagues, while you experience that well-known Texas hospitality. It will be a night you won’t soon forget.

So mark your calendars and be prepared to kick up your heels and enjoy a fun, educational experience at EMA'99, March 30-April 1 at the Adam's Mark Hotel in Dallas Texas.

Kerry C. Stackpole, CAE
President & CEO, Electronic Messaging Association