The Open Group trademarks and service marks (“the Trademarks”) are valuable assets that The Open Group needs to protect. We ask you to help us by properly using and crediting the Trademarks in accordance with these guidelines.
The Open Group Trademarks
The Open Group owns various registered and unregistered trademarks in certain territories.
The Open Group registered trademarks include:
- Making Standards Work
- The Open Group
- The Open Brand (“X” logo)
The Open Group unregistered trademarks include:
- Boundaryless Information Flow
- Build with Integrity, Buy with Confidence
- Dependability Through Assuredness
- Open Platform 3.0
- Open Trusted Technology Provider
- The Open "O" logo
- The Open Group Certification logo ( open "O" and check mark”)
Trademark Usage Guidelines
Proper use of the Trademarks reinforces their role as brands and helps prevent them from becoming generic names that can be used by anyone. By adhering to the correct usage guidelines, you help protect The Open Group investment in its trademarks. However, of themselves, these guidelines do not grant permission to use any trademark.
Please note that the Trademarks may not be used:
- As a generic term
- In connection with products, unless the product is licensed to use the mark
- In any way that could cause confusion as to The Open Group sponsorship, affiliation, or endorsement
You also may not imitate The Open Group trade dress, type style, or logos.
When using the Trademarks:
- In editorial or articles, but in not advertising, the Trademarks may be used without prior permission, provided that the rules in our Trademark Usage Guidelines are followed. In all other cases, obtaining prior permission is required.
- Detailed guidelines referring to the visual presentation, graphical design, form, and manner of use must be followed. The Trademarks must always be used with white around them and must never be superimposed on or used in association with other graphics or trademarks.
- In print, whenever and wherever the Trademark appears, it must be distinguished from the surrounding text. This applies to all forms of printed media, including advertising copy, product packaging, brochures, manuals, internal memoranda, editorial, articles, correspondence, overhead projector slides and presentation materials, and to computer video screens. Methods of distinguishing the Trademark include printing it in UPPER CASE, italicized font, bold-faced font, Initial Capital Letters, or placing the Trademark in "quotation marks".
- The Trademark should always be followed by the common generic (the dictionary name) of the product:
- Correct: The ArchiMate modeling language includes an abstraction rule .......
- Incorrect: ArchiMate includes an abstraction rule .......
- Correct: The TOGAF standard describes an EA framework
- Incorrect: TOGAF describes an EA framework
- Correct: A UNIX system is a .......
- Incorrect: UNIX is a .......
- Trademarks should be used as adjectives, not as nouns:
- Correct: The TOGAF framework is used by the world's leading organizations
- Incorrect: TOGAF is used by the world's leading organizations
- Correct: ABC Company’s UNIX system
- Incorrect: ABC Company’s UNIX
- Never use a Trademark as a verb.
- Never use a Trademark in the plural form:
- Correct: ABC company and EFG company use the same UNIX systems
- Incorrect: ABC company and EFG company use the same UNIXs
- Never use a Trademark in the possessive form:
- Correct: The TOGAF documentation is divided into seven parts
- Incorrect: TOGAF's documentation is divided into seven parts
- Correct: The UNIX system’s programming interface specifications
- Incorrect: UNIX’s programming interfaces.
- Refrain from hyphenating a Trademark:
- Correct: I am TOGAF Certified
- Incorrect: I am TOGAF-Certified
- Correct: UNIX system-based
- Incorrect: UNIX-based , UNIX-like
- Correct: connecting PCs to UNIX systems
- Incorrect: PC-to-UNIX
- The Trademarks should never be combined to form a new word, combined with other words, be hyphenated, or abbreviated:
- Incorrect: The T*9 certification program
- Incorrect: UN*X
- Incorrect: Xopn
An acknowledgment is required whenever a Trademark of The Open Group is used. The Trademark attribution is important as it reminds competitors, licensees, customers, and others that The Open Group claims exclusive rights in the marks. The correct acknowledgment is:
ArchiMate®, DirecNet®, Making Standards Work®, OpenPegasus®, The Open Group®, TOGAF®, UNIX®, and X® logo are registered trademarks and Boundaryless Information Flow™, Build with Integrity, Buy with Confidence™, Dependability Through Assuredness™, FACE™, IT4IT™, Open Platform 3.0™, Open Trusted Technology Provider™, UDEF™, the Open 'O' logo and The Open Group Certification logo are trademarks of The Open Group.
You should always mark the first or most significant occurrence of the Trademark as appropriate and must place the required attribution as a footnote. The attribution should use the ® symbol for a registered trademark and the ™ symbol for an unregistered trademark.
Please note that:
- The keyboard command for ® is option/alt +r, for ™ is option/alt +2, and for © is option/alt +g. It is acceptable to use an asterisk in place of the trademark symbol where the medium used (for example, electronic mail) cannot reproduce the ® or ™ symbol; (c) is an alternate for ©.
- You may translate the trademark attribution to national language(s).
- Blanket or generic attributions (such as ‘‘All trademarks are the property of their respective owners’’) are not acceptable.
- Individual trademarks may be acknowledged.
Checklist for Use in Presentations
- Have you use the applicable trademark symbol ® or ™ on first use of The Open Group trademark?
- Correct: An Introduction to the TOGAF® standard.
- Incorrect: An Introduction to TOGAF.
- Correct: An Overview of the FACE™ standard.
- Incorrect: An Overview of FACE.
- Have you included the applicable trademark(s) acknowledgement in the presentation?
- Correct: TOGAF® is a registered trademark of The Open Group.
- Correct: ArchiMate® and TOGAF® are registered trademarks of The Open Group.
- Correct:The Open Group® is a registered trademark and Boundaryless Information Flow™ is a trademark of The Open Group.
- Are all uses of The Open Group trademarks as per the preceeding Trademark Usage Guidelines?
Questions? Please review our Frequently Asked Questions about Trademarks and Copyright page.
Updated 16 April 2015