Case Study: Branding and Uplifting Enterprise Architecture at Nationwide

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Vijay Gopal, Chief Enterprise Architect, Nationwide; and Zahid Hossain, Director of Enterprise Architecture, Nationwide Insurance

Case Study: Branding and Uplifting Enterprise Architecture at Nationwide

Vijay Gopal, Chief Enterprise Architect, Nationwide; 

Zahid Hossain, Director of Enterprise Architecture, Nationwide Insurance

This session will review how Nationwide Insurance has implemented their Enterprise Architecture (EA) capability based on TOGAF® using an EA repository based on commercial tools. The speakers will begin with a description of the context in which the EA practice was founded and how that practice has evolved over the last several years. The session will describe how Enterprise Architecture at Nationwide has been branded using marketing and communications best practices, including creating an animated video that is a “commercial” for selling EA to the enterprise, based on the enterprise architecture value chain. The Chief Architect will also discuss techniques and approaches for uplifting the EA value proposition to business and IT executive management. The speakers will also discuss their success stories, challenges, obstacles, and lessons learned.

Vijay Gopal, VP and Enterprise Chief Architect, joined Nationwide in 2002. Vijay brings over 20 years of experience leading delivery of IT solutions to Financial Services and Transportation companies. In his various roles, Vijay has:

  • Successfully promoted adoption of innovative technology solutions which have delivered significant business benefits.
  • Led efforts to gather customer insights, test tactics for optimal delivery of an improved experience and developed customer experience roadmaps for improving NW’s ability to better execute on key customer moments of truth.
  • Significantly contributed to strategic planning for Nationwide’s Internet Strategy, Customer Information Management and Nationwide’s transformation to a Customer Centric strategy.

Vijay's current responsibilities at Nationwide include:

  • Managing the Technology Trends agenda, which includes evaluating business and technology trends, experimentation and development of a strategy for Cloud Computing, Big Data and Analytics, Consumerization of IT and Emerging Risks.
  • Driving the adoption of Enterprise Architecture
  • Chairing the Architecture Leadership team which governs technology direction and standards for Nationwide
  • Providing technology direction to the Application Development Center (ADC) and Information Risk Management (IRM) functions
  • Driving continued maturity of the Architecture Profession at Nationwide

Prior to joining Nationwide, Vijay managed a team of consultants who delivered several successful projects for Class I railroads in the Kansas City area.

Vijay holds an MBA from the Ohio State University, Fisher College of Business, a Master’s degree in Computer Applications from VJTI, University of Mumbai and a Bachelor's degree in Physics from the University of Chennai. Vijay has also received an Executive Certificate in Strategy and Innovation from MIT, Sloan School of Management. In his spare time, he is an active member in his community and has served on several boards including the United Cerebral Palsy of Central Ohio Board and the Columbus Carnatic Music Association Committee.

Zahid Hossain is the Director of Enterprise Architecture at Nationwide Mutual Insurance Company. He joined Nationwide in 2006 and was promoted to the current role in 2011 to establish and mature the Enterprise Architecture practice. Over the past four years, he has led the extension and adoption of TOGAF, training more than 250 businesses and IT architects to utilize Enterprise Architecture, and provided guidance and coaching to model the enterprise.

Zahid has over 15 years of experience developing technology vision and strategic roadmaps, leading execution of transformation initiatives, and building metamodels and reference architectures.




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