The Nexus of Forces in Action – Use-Case 2: Sustainable Shopping and Restaurant Street



Enable efficient energy usage by stores, restaurants, transport, and municipal services. Local government, transport providers, energy providers, chamber of commerce develop shared solutions to optimize energy usage, improve quality of public space and efficiency of public, private, and shared services.

Primary Industry Sectors


Business Value

Cost of operations from electrical and head energy services can be optimized. Improved green sourcing of energy provision. Re-use of local energy sources into business operational efficiency improvements. Improved scheduling of facility and transport usage, reduced wastage in journey time and building available in low occupancy periods. Reduced emissions from optimized energy usage.

Key Business Functions

Creation of energy efficiency in building facilities and transport services by connecting real-time feedback from sensors on usages to monitoring, planning, and scheduling systems. Dynamic adjustment of energy usage can be developed by analysis of usage patterns and real-time energy demand.

Primary Actors

Retail existing or new customer

Secondary Actors

Facility Operations Manager, Energy Purchasing Manager

Machine Actors

Building environment sensors, local energy generators (e.g., solar panels), facility environment management system with remote/wireless connection, GPS tracking, mobile transport

Key Technologies

Heat and electrical energy building sensors, GPS location sensors, machine control systems integrated with building facilities and sensors, business analysis for predicted and actual usage pattern analysis (near real-time and real-time stream analysis), transport route planning systems, display systems in building and transport (e.g., built-in automotive displays for car systems feedback), cloud

Main Scenarios

  • Sensor data collection
  • Planning of asset energy management
  • Feedback and action – dynamic displays, possibly HUD; e.g., for building energy monitoring, automotive car built-in systems energy management
  • Measurement and compliance assessment

Key Data

Master Data

Building energy consumption capacity, appliance energy consumption capacity, compliance rules for CSR and “green” policies, contracted costs of supply capacity, vendor providers of energy

Current Observations Data

Building temperature, building energy consumption rate (electrical, gas, water), occupancy volume

Historical Data

Seasonal threshold energy usage, daily/hourly energy consumption patterns, specific geo-location and/or device energy usage profiles

Query Data

Ability to change building heat and energy consumption based on actual demand, reduce waste energy, CSR, and “green” credentials

Action Taken Data

Reduced total energy bill, increases recycled energy usage, increased alternative energy sourcing

Real Business Examples

M&S Cheshire Oaks

“M&S Cheshire Oaks is the largest retail store we've ever built and it’s also one of the largest sustainable retail stores in the world. Designed to be the most carbon efficient premier store, it takes a holistic approach into key sustainability factors such as water, carbon, biodiversity, the community, materials, and zero waste to landfill. It’s the third in a series of sustainable stores, following Ecclesall Road and Stratford City. It achieved a BREEAM ‘excellent’ rating which is the leading and most widely used assessment method.” (Source: the M&S website.)

Amsterdam Smart City – Climate Street

“Together with entrepreneurs a unique Amsterdam street, the Utrechtsestraat, is transformed into a sustainable shopping street where innovative technologies are tested.”

“In order for Amsterdam to be part of the international top sustainable cities in 2040, the municipality of Amsterdam has launched several initiatives. One of these initiatives is the Utrechtsestraat climate street. In the climate street we will determine which technologies, cooperative agreements, and approaches are the most successful to make the city's (shopping) streets more sustainable on a large scale, with the aim of realizing CO2 reduction and environmental saving in the street.”

“Carrying out and implementing sustainable solutions are central in this approach. The focus of sustainable solutions lies in three main areas: entrepreneurs, the public space, and logistics.”

“The Utrechtsestraat is a leading Amsterdam street located in the city center. This narrow and busy street is filled with nice shops, cafés, and restaurants. The Club van 30 was asked by the municipality of Amsterdam, Amsterdam Smart City, and the Union of Entrepreneurs of the Utrechtsestraat to manage the climate street project and to develop and realize a blueprint for sustainable shopping streets.”

“The climate street was thus born in order to generate sustainability in a small area, with the aim of enrolling this further in the rest of the Netherlands. The Utrechtsestraat climate street will therefore become the first living sustainable showroom in the world!” (Source: the Amsterdam Smart City website.)

Additional Considerations

Existing Interoperability Standards

CO2 Building rating standards (see, for example, the Greenwise website), CSR policy standards – governmental and inter-governmental climate change initiatives (see, for example, the International Institute for Sustainable Development website), GPS, mobile network services (see the mobile phone standards list in Wikipedia).

Comments on Context

Subsidies to support investment in sustainable streets and building may be required to shift investment projects towards this type of facility and community environment living space.


  • Planning policies and local government/government support
  • Availability of sustainable building materials