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Product Specification: Property/Distribution Solution 2007a
Organization name: Easy (Ez) Revenue Management Solutions Ltd
Product Name
 and Version:
EzRMS Internet Product Suite
ASP Version Release Date 01-Feb-2011
Product Description:
The key components of the EzRMS™ Core Module are:     !!n !!nA Database Loading and Consolidation Module, which extracts, 
loads and consolidates the historical demand, rates and inventory statistics, the current demand evolution / trends and 
the main characteristics of your Property.  !!nA Demand Modelling Module, which automatically analyses, evaluates, 
associates, dissociates, compares the main characteristics, patterns and trends of the demand factors and proposes 
explanation models adapted specifically to your Property. !!nA Demand Forecasting Module, which uses the explanation 
models of demand at your Property and provides a set of forecasts for future demand, cancellations and no-shows, 
calculated both at aggregated and desegregated levels.      !!nA Revenue Optimisation Module, which consists of a 
state-of-the-art and proprietary set of innovative algorithms meant to solve the revenue optimisation problem given a 
probabilistic forecast of demand and capacity constraints. !!nA Controls and Recommendations Module, which interprets, 
translates and adapts the results of the Revenue Optimisation module with the double objective of presenting (a) the 
hotel personnel a list of future decisions to be taken, with a clear hierarchy, based on revenue growth and (b) the 
control values to be loaded into the Reservation Systems, Distribution Systems and Internet Distribution Channels.   
!!n   !!nGroup Acceptance   !!nThrough the Ez-QUOTE™ User Interface, the description of the requested group is entered 
into the system. Variables such as Period of Stay, Requested Volume per Date of Stay, Price and Extra Revenues / 
Profits and Cost ( per Day, per Room, per Guest and per Stay ) are considered. Complex requests with multiple periods 
of stay and with multiple price and volume conditions may also be quoted through Ez-QUOTE™.     !!n    !!nEz-QUOTE™ then 
recommends for the quoted Group the maximum number of rooms to be accepted at a given price and the minimum price to be 
accepted for a given group volume. The strategic importance of the Group for the property is taken into account as well 
as its specific Sales conditions. The recommended price is the result of a conversion of the net income into a final 
price per room.      !!n    !!nThe quantitative measurements of the expected performance are conducted on the basis of 
the Unconstrained Forecast of demand and its uncertainty calculated by EzRMS™ and, after comparison of scenarios of 
demand with and without the requested group. The request may be quoted in both add (the request is new and is not 
already considered in the demand forecast) and replace (the request is part of a bucket with a demand already 
forecasted and, if accepted, will replace all or part of the demand for this bucket) scenarios.   !!n    !!nDay by day 
evaluation is shown to the user.    !!n     !!nAlternatives  !!nEz-QUOTE™ systematically identifies the best alternative 
periods (move of the requested dates) for the requested Group to be accepted (with no change in price and volume 
conditions). These alternatives are proposed to the analyst even when the original stay could also be accepted.     !!n 
   !!nBest alternatives are ranked by order of interest and their impact on revenue and net income for the property is 
shown to the user.    !!n     !!nUtilising Ez-COMPETE™ is as simple as using the rest of the EzRMS™ Internet Product Suite – 
it really is Easy !!n Simply choose from the following metrics to create a customised report to match your channel 
management requirements. !!n     !!nThe Competitors you want to track      !!nThe Travel Web Sites (including GDS) you 
want to monitor      !!nThe Brand Web Sites you want to monitor    !!nThe Region or City Code you want to track      
!!nReport Management   !!nView all reports by Site, by Hotel or by Date. Each report can also be configured around your 
EzRMS™ or Yield / Channel Management strategies and analysed by:    !!n  !!nRate Type / Category     !!nRoom Type / 
Category     !!nYield Category      !!nFuture Forecast Horizon      !!nAdvance Booking Horizon      !!nMultiple Night 
Stay     !!nDaily Selling Rates     !!nLowest Available Rates      !!nRate Variance      !!n    !!nEz-BUDGET™ provides 
the following Decision Support:  !!n !!nProposes an estimate of the daily Unconstrained Demand allowing the users to 
realistically reach a Monthly Budget figure,    !!nUses this estimate as a method in addition to the existing 
forecasting approaches of EzRMS™ (History Based and Booking Based), for daily forecasting procedures,      !!nAllows to 
build an unlimited number of Budget scenarios and to evaluate their impact on demand (What if analyses),     
!!nEstimates yearly trend and allows to initialise the future Budget.    !!nEz-BUDGET™ also provides recommendations for 
improvements to the Pricing Structure (Rate Grid) in use at the property.   !!n    !!nIn this module, we apply the same 
Optimisation techniques as the one used in the EzRMS™ Core Module.    !!n     !!nIn many properties, the late 
initialisation of the Revenue Management Controls in the PMS / CRS leads to the lack of ability to obtain the maximum 
Additional Revenues possible by the use of Revenue Management techniques. Ez-BUDGET™ adds to these standard Revenue 
Management techniques a method capable of initialising the PMS / CRS Controls several years in advance.    !!n   
!!nMacro Forecasting     !!nIn addition to the forecasting approaches of EzRMS™ (History Based and Booking Based), 
Ez-BUDGET™ allows the users to produce a micro-forecast based on a global Budget scenario (or Macro-Forecast).    !!n    
!!nIn the case that a Budget is defined in the PMS / CRS system, this information is automatically extracted and the 
Ez-BUDGET™ module is fed with this default budget scenario. On the other hand, when a specific Budget scenario is to be 
analysed, the Ez-BUDGET™ User Interface allows to easily input monthly Market Segment statistics for Occupied Rooms, 
number of Guests per Room, Room Revenues and Extra Revenues.     !!nThen, Ez-BUDGET™ determines the Unconstrained Daily & 
Monthly Budgets allowing the module to calculate the input Budget. This utility makes use of the Historical Demand 
Patterns and the Special Events expected for the future.     !!n     !!nEz-BUDGET™ uses the EzRMS™ Optimisation module in 
order to calculate the Constrained Budget resulting from the Unconstrained Budget.     !!n   !!nComparisons between the 
different Budget scenarios may be visualised through the unique Ez-BUDGET™ User Interface.     !!n    !!nIn addition, 
Ez-BUDGET™ allows the user to initialise the future Budget of the Property. In such case, a global yearly and user 
validated Trend of the evolution of Unconstrained Demand at the property is calculated.     !!n    !!nPricing    
!!nEz-BUDGET™ contains a Pricing module, which provides the property with recommendations of improvements to the Pricing 
Structure (Rate Grid) in use.    !!n   !!nThe Pricing module determines the optimal price structure to be set given the 
price-demand elasticity curves and given the capacity constraints of the property. These price-demand elasticity 
formulas are internally calculated by Ez-BUDGET™.    !!n     !!nIn this module the EzRMS™ Optimisation module is used to 
calculate the Constrained Budget (Occupied Rooms and Total Revenue) resulting from the Unconstrained Budget.     !!n  
!!nDue to the subsequent optimisation, a decrease of the price of a low revenue demand Rate Bucket (which is to be 
rejected for all high demand dates) may have a very limited impact. Similarly, the increase of price of a high revenue 
Rate Bucket may result in a loss in demand and could be accompanied with a creation of demand on a lower Rate Bucket 
through a decrease of the price in that low revenue Rate Bucket.     !!n    !!nRecommendations for change of price 
levels, with their impact on revenue are presented to the analyst through the Ez-BUDGET™ User Interface.   !!n    !!nThe 
objective of the Ez-REGION™ Regional Management module is to provide Regional and Centralised Management teams with both 
statistical reporting (collated by a user defined cluster of hotel properties) and with consolidated forecast 
information for a pre-defined geographical location.     !!n   !!nEz-REGION™ provides the following functionalities:     
!!n   !!nProvides the end user with the ability to dynamically define specific regions.     !!nProvides multi-currency 
conversion options to enable global reporting in a singular accounting unit.    !!nProvides single entity forecasting & 
optimisation for multiple properties.     !!nUnique single view calendar allowing management focus on specific property 
hot-spots.      !!nGlobal access from any geographical location via password protected log-in.    !!nEz-REGION™ brings 
the ultimate level of Head Office access and system support / control.    !!n  !!nThe objective of the Ez-CONTRACT™ 
Decision Support module is to measure the performance of a category of customers, known as Contracts.    !!n  
!!nEz-CONTRACT™ provides the following Decision Support:     !!n     !!nAnalyses the historical performance of existing 
Contracts,      !!nProposes revisions to the terms and conditions of the existing Contracts for future periods,      
!!nEvaluates the opportunity to sign new Contracts for future periods.      !!nIn this module, we apply the same 
Optimisation techniques as the one used in the EzRMS™ Core Module.   !!n    !!nEz-CONTRACT™ provides the Sales Department 
with possible alternative terms and conditions for the Contracts, and thus allows the property to prepare the inventory 
for short-term optimisation by moving the contracted business to adequate periods and to adjust the sales conditions 
accordingly. As a consequence, the property will more easily respect the availability guarantees given to its clients 
as the Contracted business will have been specifically chosen to fill this availability period.    !!n  !!nContract 
Historical Performance     !!nFor existing Contracts, Ez-CONTRACT™ analyses the behaviour of the client and isolates the 
performance by Date, by Day of the Week and by Season.    !!n !!nThese quantitative measurements of the performance are 
conducted on the basis of the Unconstrained Historical Demand, historical uncertainty of demand rebuilt by EzRMS™ and 
afterwards, comparison of scenarios of demand with and without the studied contracted demand.    !!n  !!nThe strategic 
importance of the client for the property is taken into account as well as its specific sales conditions.     !!n 
!!nContract Future Performance    !!nFor revision of existing Contracts, Ez-CONTRACT™ projects (by Date, by Day of the 
Week and by Season) the historical behaviour of the client to the future period with consideration of the new price and 
volume conditions.    !!n   !!nFor opportunity evaluation of new Contracts, Ez-CONTRACT™ utilises the assumed behaviour ( 
by Date, by Day of the Week and by Season ) of the potential client entered manually into the Ez-CONTRACT™ module by the 
Sales team.    !!n    !!nThe quantitative measurements of the expected performances are conducted on the basis of the 
Unconstrained Forecast of demand and its uncertainty is calculated by EzRMS™, and after comparison of scenarios of demand 
with and without the studied contracted demand. The contract may be quoted in both add a new contract (the contract is 
new and is not already considered in the demand forecast), and replace the existing contract (the contract is part of a 
bucket with a demand already forecasted and, if accepted, will replace all or part of the demand for this bucket) 
scenarios.
Product URL: http://www.EasyRMS.com
Registration status: Certified
Date Certified: 27-May-2014
Date of renewal: 02-Mar-2015

 

 

 

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