The Open Group Conference - Seattle 2010

"The Language of the Business Architect" — Enterprise Architecture Practitioners Conference Plenary, Day Two

Tuesday, 9:00 - 12:30

Those working in the Business Architecture area are establishing tomorrow’s best practices. In this session we will have thoughts leaders in Business Architecture present the language of the Business Architect – what to emphasize and what to de-emphasize when communicating with Business and Mission partners.

Speakers will provide critical success factors in communicating for success. TOGAF 9 represents an industry consensus framework and method for enterprise architecture and is used by organizations around the world.

We will investigate ways to speak about and present TOGAF in a meaningful way to the business.

9:00 - 9:05

Allen BrownAllen Brown, President & CEO, The Open Group Allen Brown is President and CEO of The Open Group, a vendor- and technology-neutral consortium that works towards enabling access to integrated information within and between enterprises based on open standards and global interoperability. For more than ten years, Mr. Brown has been responsible for driving the organization's strategic plan and day-to-day operations. In addition, he was instrumental in the creation of The Association of Open Group Enterprise Architects (AOGEA), which was formed to increase job opportunities for all of its members and elevate their market value by advancing professional excellence.

Prior to joining The Open Group, Mr. Brown managed a consulting firm in London, which he founded in 1987. He enjoyed a mix of financial management and general management assignments, which included advising venture capitalists on investment decisions, and consulting on IT systems design and implementation.  Mr. Brown has been a speaker and panelist at numerous industry events – most recently at Gartner's Enterprise Architecture Summit, SAP TechEd 07, BTELL Enterprise Architecture Conference, Enterprise Architecture 2007 Conference, the FTP Enterprise Architecture Summit, and the Ziff Davis CIO Summit.  He has contributed guest columns on the topic of enterprise architecture to Architecture & Governance, CIO Update, CNET, DM Review and Mr. Brown holds an MBA from London Business School.

9:05 -10:00
Architecting the Business is Different than Architecting IT
Join Tim Westbrock for a gripping discussion on the dynamics and language of Business Architecture as it evolves from a commonly-accepted, but scarcely-executed domain of EA into a necessary part of a compelling and successful business transformation effort.

Topics will include:

  • EA stages:
    • How the Traditional View of EA supports the establishment of a strong IT foundation for the enterprise
    • How the Transitional View of EA enables a more adaptive and agile foundation for quicker solutions delivery
    • How the Transformational View of EA leads to true business transformation
  • What CEOs and Boards Want and Don’t Want to Hear - This is the Language of BA at the Highest Level!
  • Capabilities – The Language of BA at the Next Level
  • How BA contributes to Innovation and understanding the transformational aspect of technology leverage by the business

Tim Westbrock, Managing Director, EAdirections
Tim Westbrock is widely recognized as one of the leading experts on Enterprise Architecture. In his work with business and IT leaders, he has been able to capture their imagination with progressive ideas while simultaneously focusing on the basic block and tackling necessary to execute complex enterprise transformations.

10:00 -10:05
Spotlight: Business Architecture Work Group

10:05 - 10:45
Business Transformation Powered by EA

John P. Kotter, a world-renowned expert on leadership at the Harvard Business School, has been the premier voice on how the best organizations actually "do" change. His international bestseller Leading Change -- which outlined an actionable, 8-step process for implementing successful transformations -- became the change bible for managers around the world.

This presentation combines Kotter's process with a specific focus on creating true urgency in running a business appropriate and sustainable Enterprise Architecture practice that can contribute towards business transformation and competitive advantage.

Presenter: Stuart Macgregor, CEO, Real IRM Solutions, South Africa
Stuart MacgregorThrough his personal achievements, Stuart Macgregor has gained the reputation of an Enterprise Architecture and IT Governance specialist, both in South Africa and internationally.

Macgregor participated in the development of the Microsoft Enterprise Computing Roadmap in Seattle. He was then invited by John Zachman to Scottsdale Arizona to present a paper on using the Zachman framework to implement ERP systems. In addition, Macgregor was selected as a member of both the SAP AG Global Customer Council for Knowledge Management, and of the panel that developed COBIT 3rd Edition Management Guidelines. He has also assisted a global Life Sciences manufacturer to define their IT Governance framework, a major financial institution to define their global, regional and local IT organizational designs and strategy. He was also selected as a core member of the team that developed the South African Breweries (SABMiller) plc global IT strategy.

10:45 - 10:50
Spotlight: SOA Work Group
10:50 - 10:55
Spotlight: Architecture Forum
10:55 - 11:25
11:25 - 11:30
Spotlight: Cloud Computing

11:30 - 12:15
Using ArchiMate to Manage Stakeholders

At the heart of successful Enterprise Architecture practice lies effective and efficient stakeholder management, and that means successful communications. In this presentation EA practitioners can learn how to use ArchiMate to improve the way they communicate with non IT staff, by understanding how ArchiMate can help stakeholders to design, assess, and communicate the consequences of decisions and (impact of) changes within and between business domains enterprise-wide.

Presenter: Harmen van den Berg, BIZZdesign
Harmen van den BergDr. Harmen van den Berg is partner and co-founder of BiZZdesign. Harmen developed methods and techniques for BPM and EA, and applied these as consultant at various organizations. He has authored several publications on EA and BPM, and is chair of the Dutch ArchiMate Usage working group. He is TOGAF8-certified, and trainer of TOGAF and ArchiMate courses.

Harmen is a speaker at many EA-conferences, such as LAC, EAM, and The Open Group Conferences

12:15 - 12:20
Spotlight: Real-time & Embedded Systems Forum
12:20 - 12:25
Spotlight: Exploration, Mining, Metals and Minerals - Industry Forum
12:25 - 2:00
Members Meeting Lunch   |   Non-Members Lunch

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