Marketing Guidelines

The Open Group SOSA™ Consortium Marketing Guidelines

Please pass this information to your Marketing Communications personnel, or your Public Affairs or Outreach Liaison, so they have the tools to properly promote your SOSA membership.

**FOR USE ONLY BY ACTIVE MEMBERS OF THE OPEN GROUP SOSA CONSORTIUM**

Welcome to The Open Group Sensor Open Systems Architecture™ (SOSA) Consortium.
 
As a Member of the SOSA™ Consortium, your membership represents an opportunity to promote your company’s products and services that are aligned with the SOSA Technical Standard.

The SOSA Consortium Outreach Subcommittee has developed this document as a guide to properly promote your SOSA membership and to promote the SOSA Approach (business and technical strategies) and SOSA Consortium.

About the SOSA Outreach Subcommittee

The recently formed SOSA Consortium Outreach Subcommittee is chartered with promoting the SOSA Approach (business and technical strategies) and to advancing the SOSA Consortium. It shall advise and support consortium Members in promoting the consortium and the technical standard. It shall also review and assure the accuracy and consistency of marketing materials.

The Outreach Subcommittee collaborates with The Open Group marketing and events personnel and serves as a creative resource group for ideas pertaining to public relations, marketing, and other promotional activities. It advises Members on the implementation of the following products and services, as needed:

•    Promotional materials and templates (e.g., tri-fold flyer, posters, show signage)
•    Social media engagement locations and messaging; primarily The Open Group Blog, Twitter, and LinkedIn. 
•    Website content, both public and internal
•    Events – coordination of exhibits, speakers, and presentations
•    Media Alerts/Press Releases and news articles
•    Any other promotional activities as required

How to Participate

As of August 2020, The Outreach Subcommittee Lead is Valerie Andrew of Elma Electronic and the Co-Lead is Gina Peter of Pentek. The Subcommittee holds bi-weekly conference calls on Tuesdays at 3:00 p.m. ET to discuss upcoming events and activities. The subcommittee also meets during the regularly scheduled SOSA F2F (or virtual) meetings which occur every other month.

The Subcommittee is looking for Members to assist in the following areas:
•    Graphic design
•    Video creation and production
•    Media relations activities
•    Events planning and participation
•    Social Media

If you are willing and able to volunteer, please contact Reggie Hammond (r.hammond@opengroup.org)

Participation in the Outreach Subcommittee is open to all Members and is voluntary. We are creating a contact list for our Members so that we can provide you with additional information and communicate important SOSA marketing-related announcements your company can participate in as it becomes available.

There are two ways to get on the distribution list:

  1.  Become a fully onboarded participant in the SOSA Consortium. This is required and it gives you access to the online data system. Once you’re onboarded, you can request to join the Business Working Group Outreach Subcommittee (BWG Outreach).

  2.  Contact ogsosa-admin@opengroup.us. with your contact information so that we can put you on the distribution list

The SOSA Consortium is one of two consortia within The Open Group, and the other is FACE™ (Future Airborne Capability Environment). The Open Group provides administrative and marketing support and event management for the SOSA Consortium. The Open Group is available to review and comment on any press releases /media alerts that are related to SOSA in confidentiality prior to release. Please feel free to contact Reggie Hammond (r.hammond@opengroup.org) if you have a release to review. We highly recommend taking advantage of this service to ensure the highest level of brand integrity possible.

Branding & Logo Guidelines 

Branding is extremely important for a consistent and impactful program. To that end, the SOSA Consortium, under The Open Group, has developed a Trademark and Copyright Guidelines document for your reference. Please refer to that document in developing your messaging and materials. 
General usage rules:

  1. The first reference should always be: The Open Group Sensor Open Systems Architecture™

  2. The first use of the acronym SOSA must always have the trademark – “SOSA™“.  Do not use (SOSA™) – the trademark within parentheses.

  3. The SOSA logos, with and without tagline, and SOSA Member logo are permitted to indicate membership for Members only (pictured below) and can be used in marketing collateral, but not directly associated with products. They can be downloaded from the SOSA Members Marketing Materials folder (you must be logged into Plato for access). Use examples: 

  • Web page or collateral listing trade association memberships: standard SOSA logo, with or without tagline

  • Collateral for products & services aligned with SOSA: SOSA member logo (just not near/next to product, which implies conformance/compliance)             

Since the conformance process is still being defined, no conformance to the standard can yet be claimed. No licensing will be possible until the conformance process is defined and publicly released. Considering this, the SOSA logo cannot be used in association with a product. 

Until the conformance process is complete, the proper language is:
” …developed in alignment with the SOSA™ Technical Standard” 
“…aligned with the SOSA™ Technical Standard”
If you are in doubt, please reach out to The Open Group (ogsosa-admin@opengroup.us)

Social Media

Social media is a key component of the outreach strategy. As such, below is a list of suggested hashtags that SOSA Consortium Members are encouraged to use in your communications. 
Below are The Open Group SOSA social media accounts: 
Twitter
LinkedIn
The Open Group YouTube channel (note: a SOSA Playlist is forthcoming)
The Open Group Blog
Wikipedia (coming soon)
Hashtags
The key hashtag of The Open Group SOSA Consortium is #ogSOSA.   Additional hashtags to consider:

#c4isr #hardwarewvergence

#openarchitecture

#sigint

#c5isr

#missioncritical #openstandards #trustedcomputing

#defenseelectronics

#missionsystems

#openvpx #triservice


Participant Personas

The Subcommittee has identified three key personas that we are addressing with the SOSA Consortium efforts. This was developed to aid in constructing messages to target audiences. Please consider this when developing material for your company’s use

 

Positioning Statement

Sensor integration simplified

An integrative and inclusive standard to accelerate the development of affordable, agile and composable sensor systems.

Persona

Acquisition Authority

Integrator / Specifier (deliverables)

Supplier

Value Proposition

The SOSA Consortium empowers government and industry to collaboratively develop open standards and best practices to accelerate the deployment of affordable, agile, and composable sensor systems.

The SOSA Technical Standard uses modular designs and widely supported, consensus-based, non-proprietary standards for key interfaces.

The SOSA Consortium supports expansion of a credible Modular Open Systems Approach (MOSA) ecosystem.

Key Messages

Development of SOSA standards enables industry to deliver practical applications of MOSA directives with real benefits to government programs.

Development of SOSA standards enables use of common technologies across many platforms.

Development of SOSA standards enables market opportunities across both government and industries.

SOSA Member Marketing Opportunities

On occasion, media and publishing companies put together advertising and marketing opportunities designed specifically for SOSA Members. You will find their individual information and offers in Plato under the Marketing Materials folder, accessible by all Members with Plato access.  
Media Published by The Open Group 
Visit the sites below for the most recent approved press releases/media alerts and published articles/bylines related to the SOSA Consortium and The Open Group:
•    Press Releases: https://www.opengroup.org/press-releases
•    Media Coverage: https://www.opengroup.org/news/media 
•    Blog: https://blog.opengroup.org/  

For publication on The Open Group Blog, send your blog submissions to submissions@opengroup.org. The guidelines can be found here.

The boilerplate for SOSA:
About the SOSA Consortium

The Open Group Sensor Open Systems Architecture™ (SOSA) Consortium aims to create a common framework for transitioning sensor systems to an open systems architecture, based on key interfaces and open standards established by industry-government consensus. The SOSA Consortium enables government and industry to collaboratively develop open standards and best practices to enable, enhance, and accelerate the deployment of affordable, capable, interoperable sensor systems.

For more information about the SOSA Consortium, please visit www.opengroup.org/content/sensor-open-systems-architecture-sosa.

The boilerplate for The Open Group:
About The Open Group 

The Open Group is a global consortium that enables the achievement of business objectives through technology standards. Our diverse membership of more than 840 organizations includes customers, systems and solutions suppliers, tool vendors, integrators, academics, and consultants across multiple industries. Further information on The Open Group can be found at www.opengroup.org. 

For media inquiries related to The Open Group, please direct inquiries and opportunities to Loren K. Baynes, Director, Global Marketing Communications, The Open Group, at l.baynes@opengroup,org. The Open Group also facilitates briefings, bylines, thought leadership pieces, media alerts, etc.

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