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Product Specification: Property/Distribution Solution 2007a
Organization name: Easy (Ez) Revenue Management Solutions Ltd
Product Name
 and Version:
EzRMS Internet Product Suite
ASP Version Release Date 01-Feb-2011
Product Description:
The key components of the EzRMS™ Core Module are:        A Database Loading and Consolidation Module, which extracts, 
loads and consolidates the historical demand, rates and inventory statistics, the current demand evolution / trends and 
the main characteristics of your Property.   A Demand Modelling Module, which automatically analyses, evaluates, 
associates, dissociates, compares the main characteristics, patterns and trends of the demand factors and proposes 
explanation models adapted specifically to your Property.  A Demand Forecasting Module, which uses the explanation 
models of demand at your Property and provides a set of forecasts for future demand, cancellations and no-shows, 
calculated both at aggregated and desegregated levels.       A Revenue Optimisation Module, which consists of a 
state-of-the-art and proprietary set of innovative algorithms meant to solve the revenue optimisation problem given a 
probabilistic forecast of demand and capacity constraints.  A Controls and Recommendations Module, which interprets, 
translates and adapts the results of the Revenue Optimisation module with the double objective of presenting (a) the 
hotel personnel a list of future decisions to be taken, with a clear hierarchy, based on revenue growth and (b) the 
control values to be loaded into the Reservation Systems, Distribution Systems and Internet Distribution Channels.      
  Group Acceptance    Through the Ez-QUOTE™ User Interface, the description of the requested group is entered into the 
system. Variables such as Period of Stay, Requested Volume per Date of Stay, Price and Extra Revenues / Profits and 
Cost ( per Day, per Room, per Guest and per Stay ) are considered. Complex requests with multiple periods of stay and 
with multiple price and volume conditions may also be quoted through Ez-QUOTE™.           Ez-QUOTE™ then recommends for the 
quoted Group the maximum number of rooms to be accepted at a given price and the minimum price to be accepted for a 
given group volume. The strategic importance of the Group for the property is taken into account as well as its 
specific Sales conditions. The recommended price is the result of a conversion of the net income into a final price per 
room.            The quantitative measurements of the expected performance are conducted on the basis of the 
Unconstrained Forecast of demand and its uncertainty calculated by EzRMS™ and, after comparison of scenarios of demand 
with and without the requested group. The request may be quoted in both add (the request is new and is not already 
considered in the demand forecast) and replace (the request is part of a bucket with a demand already forecasted and, 
if accepted, will replace all or part of the demand for this bucket) scenarios.         Day by day evaluation is shown 
to the user.           Alternatives   Ez-QUOTE™ systematically identifies the best alternative periods (move of the 
requested dates) for the requested Group to be accepted (with no change in price and volume conditions). These 
alternatives are proposed to the analyst even when the original stay could also be accepted.           Best 
alternatives are ranked by order of interest and their impact on revenue and net income for the property is shown to 
the user.           Utilising Ez-COMPETE™ is as simple as using the rest of the EzRMS™ Internet Product Suite – it really is 
Easy   Simply choose from the following metrics to create a customised report to match your channel management 
requirements.        The Competitors you want to track       The Travel Web Sites (including GDS) you want to monitor   
    The Brand Web Sites you want to monitor     The Region or City Code you want to track       Report Management    
View all reports by Site, by Hotel or by Date. Each report can also be configured around your EzRMS™ or Yield / Channel 
Management strategies and analysed by:        Rate Type / Category      Room Type / Category      Yield Category       
Future Forecast Horizon       Advance Booking Horizon       Multiple Night Stay      Daily Selling Rates      Lowest 
Available Rates       Rate Variance            Ez-BUDGET™ provides the following Decision Support:     Proposes an 
estimate of the daily Unconstrained Demand allowing the users to realistically reach a Monthly Budget figure,     Uses 
this estimate as a method in addition to the existing forecasting approaches of EzRMS™ (History Based and Booking Based), 
for daily forecasting procedures,       Allows to build an unlimited number of Budget scenarios and to evaluate their 
impact on demand (What if analyses),      Estimates yearly trend and allows to initialise the future Budget.     
Ez-BUDGET™ also provides recommendations for improvements to the Pricing Structure (Rate Grid) in use at the property.    
     In this module, we apply the same Optimisation techniques as the one used in the EzRMS™ Core Module.           In 
many properties, the late initialisation of the Revenue Management Controls in the PMS / CRS leads to the lack of 
ability to obtain the maximum Additional Revenues possible by the use of Revenue Management techniques. Ez-BUDGET™ adds 
to these standard Revenue Management techniques a method capable of initialising the PMS / CRS Controls several years 
in advance.         Macro Forecasting      In addition to the forecasting approaches of EzRMS™ (History Based and Booking 
Based), Ez-BUDGET™ allows the users to produce a micro-forecast based on a global Budget scenario (or Macro-Forecast).    
      In the case that a Budget is defined in the PMS / CRS system, this information is automatically extracted and the 
Ez-BUDGET™ module is fed with this default budget scenario. On the other hand, when a specific Budget scenario is to be 
analysed, the Ez-BUDGET™ User Interface allows to easily input monthly Market Segment statistics for Occupied Rooms, 
number of Guests per Room, Room Revenues and Extra Revenues.      Then, Ez-BUDGET™ determines the Unconstrained Daily & 
Monthly Budgets allowing the module to calculate the input Budget. This utility makes use of the Historical Demand 
Patterns and the Special Events expected for the future.            Ez-BUDGET™ uses the EzRMS™ Optimisation module in order 
to calculate the Constrained Budget resulting from the Unconstrained Budget.          Comparisons between the different 
Budget scenarios may be visualised through the unique Ez-BUDGET™ User Interface.           In addition, Ez-BUDGET™ allows 
the user to initialise the future Budget of the Property. In such case, a global yearly and user validated Trend of the 
evolution of Unconstrained Demand at the property is calculated.           Pricing     Ez-BUDGET™ contains a Pricing 
module, which provides the property with recommendations of improvements to the Pricing Structure (Rate Grid) in use.   
      The Pricing module determines the optimal price structure to be set given the price-demand elasticity curves and 
given the capacity constraints of the property. These price-demand elasticity formulas are internally calculated by 
Ez-BUDGET™.           In this module the EzRMS™ Optimisation module is used to calculate the Constrained Budget (Occupied 
Rooms and Total Revenue) resulting from the Unconstrained Budget.         Due to the subsequent optimisation, a 
decrease of the price of a low revenue demand Rate Bucket (which is to be rejected for all high demand dates) may have 
a very limited impact. Similarly, the increase of price of a high revenue Rate Bucket may result in a loss in demand 
and could be accompanied with a creation of demand on a lower Rate Bucket through a decrease of the price in that low 
revenue Rate Bucket.           Recommendations for change of price levels, with their impact on revenue are presented 
to the analyst through the Ez-BUDGET™ User Interface.         The objective of the Ez-REGION™ Regional Management module is 
to provide Regional and Centralised Management teams with both statistical reporting (collated by a user defined 
cluster of hotel properties) and with consolidated forecast information for a pre-defined geographical location.        
  Ez-REGION™ provides the following functionalities:          Provides the end user with the ability to dynamically 
define specific regions.      Provides multi-currency conversion options to enable global reporting in a singular 
accounting unit.     Provides single entity forecasting & optimisation for multiple properties.      Unique single view 
calendar allowing management focus on specific property hot-spots.       Global access from any geographical location 
via password protected log-in.     Ez-REGION™ brings the ultimate level of Head Office access and system support / 
control.        The objective of the Ez-CONTRACT™ Decision Support module is to measure the performance of a category of 
customers, known as Contracts.        Ez-CONTRACT™ provides the following Decision Support:            Analyses the 
historical performance of existing Contracts,       Proposes revisions to the terms and conditions of the existing 
Contracts for future periods,       Evaluates the opportunity to sign new Contracts for future periods.       In this 
module, we apply the same Optimisation techniques as the one used in the EzRMS™ Core Module.         Ez-CONTRACT™ provides 
the Sales Department with possible alternative terms and conditions for the Contracts, and thus allows the property to 
prepare the inventory for short-term optimisation by moving the contracted business to adequate periods and to adjust 
the sales conditions accordingly. As a consequence, the property will more easily respect the availability guarantees 
given to its clients as the Contracted business will have been specifically chosen to fill this availability period.    
    Contract Historical Performance      For existing Contracts, Ez-CONTRACT™ analyses the behaviour of the client and 
isolates the performance by Date, by Day of the Week and by Season.       These quantitative measurements of the 
performance are conducted on the basis of the Unconstrained Historical Demand, historical uncertainty of demand rebuilt 
by EzRMS™ and afterwards, comparison of scenarios of demand with and without the studied contracted demand.        The 
strategic importance of the client for the property is taken into account as well as its specific sales conditions.     
   Contract Future Performance     For revision of existing Contracts, Ez-CONTRACT™ projects (by Date, by Day of the Week 
and by Season) the historical behaviour of the client to the future period with consideration of the new price and 
volume conditions.         For opportunity evaluation of new Contracts, Ez-CONTRACT™ utilises the assumed behaviour ( by 
Date, by Day of the Week and by Season ) of the potential client entered manually into the Ez-CONTRACT™ module by the 
Sales team.          The quantitative measurements of the expected performances are conducted on the basis of the 
Unconstrained Forecast of demand and its uncertainty is calculated by EzRMS™, and after comparison of scenarios of demand 
with and without the studied contracted demand. The contract may be quoted in both add a new contract (the contract is 
new and is not already considered in the demand forecast), and replace the existing contract (the contract is part of a 
bucket with a demand already forecasted and, if accepted, will replace all or part of the demand for this bucket) 
scenarios.
Product URL: http://www.EasyRMS.com
Registration status: Inactive
Date Certified: 07-Feb-2012
Date of renewal: 02-Mar-2013
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