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OPAF Branding DOs and DON’Ts
The Open Group OPAF Trademarks
The Open Process Automation™ Forum has the following unregistered trademarks:
- Open Process Automation™
Trademark Usage Guidelines
Proper use of the Trademarks reinforces their role as brands and helps prevent them from becoming generic names that can be used by anyone.
Trademarks are not nouns and may not be used as a generic term. Trademarks are adjectives used to modify nouns;
the noun is the generic name of a product or service. The first time it appears, and as is reasonable after that, the Trademark should be followed by the common generic (the dictionary name) term of the product.
The O-PAS™ Standard defines a Reference Architecture...
O-PAS defines a Reference Architecture ...
What Can Providers Claim
My product is developed in alignment with the emerging requirements of the O-PAS™ Standard, Version 2.1.
What is NOT Allowed
- O-PAS in the Product name
- O-PAS as a noun
- O-PAS-anything (Hyphens not allowed)
- O-PAS Approved
- O-PAS Certified
- O-PAS Compatible
- O-PAS Compliant
- O-PAS Conformant
- O-PAS Validated
- O-PAS Verified
- ...or any such variant
Trademarks should not be used alongside or in conjunction with other logos.
What is Allowed
- The Open Group Open Process Automation™ Forum (OPAF)
- O-PAS™ Standard
- O-PAS™ Conformance Program
Why Trademark Usage is Important
Protects the Brand
Provides Standard Verbiage for Clarity
Misuse of a Trademark Can Result in the Loss of the Trademark